But the other reason is one of character image, in the sense of when you play a game, if you’ve got a voice on that character that instantly provides to the player an image, a feel for that character that they don’t generate themselves, it’s pushed on them from the development side. Whereas if we have really flavourful text, for those characters, but no voice the players can kind of create their own image of who that character is as they’re playing. And that’s something we really like to encourage as we’re creating games